Common knowledge panel elements for a corporation

Google’s corporate knowledge panels include a variety of elements designed to enhance visibility and provide valuable information to users.
Note that horizontal knowledge panel cards for corporations are the big news in 2025.
Most other features below are not new, but since you’ll now be trying to trigger knowledge panel cards to gain that additional real estate at the top of your brand results, take this opportunity to optimize your entire corporate knowledge panel.
Key components you should optimize include:
Knowledge panel cards (Horizontal). (new)
Knowledge panel cards (Vertical). (new)
Filter pills. (new)
Description.
Attributes.
Key people. (new)
Social profiles.
Store rating.
Reviews and ratings.
Video reviews.
Videos from.
Trust score.
Trending entities.
Related entities.
People also search for.
AI Overviews.
Coming soon: AI-driven multi-source descriptions. (Goodbye, Wikipedia!)