Corporate entity knowledge panels recently received an upgrade with knowledge panel cards.
These dominate the brand SERP because they appear right at the top, take up significant SERP real estate, and are colorful and highly visual.
If your company doesn’t have these – or worse, don’t have a knowledge panel at all – you’re missing out on impressing your bottom-of-the-funnel audience with Google’s very visible stamp of approval on your brand SERP.
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