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Top rail knowledge panel cards have been showing for person entities for over five years but not for corporations.
Since the start of 2025, knowledge panel cards have become significantly easier to trigger for people, and it is now possible to trigger them for corporations.
We frequently see:
4 to 6 photos on the left-hand side (which you can change using traditional image SEO techniques on relevant pages).
The entity’s website homepage in the middle (another reason to optimize that for brand).
Dynamic prospect/customer-centric content on the right-hand side (videos, recent articles, customer service number, login page, etc.).
To get these horizontal knowledge panel cards, you need two or more of the following:A solid entity home.
Consistent visuals across your digital ecosystem.
Active social media.
A steady flow of news.
Solid long-term attributes in the knowledge graph, such as:
Founders.
Founding date.
Founding location.
