Texas AG sues Netflix, claiming the streaming service collects user data without consent.

Netflix is being sued by Ken Paxton and the state of Texas over allegations that the streaming giant secretly collected and monetized user data — including data from children — without proper consent. 

The lawsuit claims Netflix:

tracked viewing habits, devices, locations, and other behavioral information, shared data with advertising technology firms and data brokers, used “dark patterns” like autoplay to keep users watching longer, and misled consumers by previously suggesting it did not collect or sell user data. 

Texas officials say the company violated the Texas Deceptive Trade Practices Act and are seeking penalties of up to $10,000 per violation, along with orders requiring Netflix to stop certain data practices and disable autoplay by default on kids’ profiles. 

Netflix denied the allegations, saying the lawsuit is “based on inaccurate and distorted information” and that the company complies with privacy laws and takes user privacy seriously. 

The case is part of a wider trend of lawsuits against major tech and media companies over user tracking, children’s online safety, and addictive platform design. 

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