New York-based Van Leeuwen Ice Cream has never shied away from attention-grabbing flavors, including everything from a Popeye-themed spinach ice cream to a Kraft Macaroni & Cheese ice cream that tastes like, well, Kraft Mac & Cheese. The latter flavor especially earned both massive media attention and acclaim, eventually grabbing national distribution at Walmart. So Van Leeuwen is dipping into that well again with another unexpected brand-name collaboration: Grey Poupon ice cream
Grey Poupon hasn’t shied away from unexpected product launches either, releasing their own mustard-tinged wine last year. And teaming up with Van Leeuwen for their first-ever foray into ice cream isn’t a coincidence: Grey Poupon is also owned by Kraft.
So next time time you step into a Walmart, keep an eye out for Van Leeuwen Grey Poupon with Salted Pretzels pints. It’s one of five flavors that are launching in Walmart starting today as Van Leeuwen refreshes their lineup sold at the superstore. Also hitting the freezer section are Campfire S’mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, and Espresso Fior di Latte Chip.
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