For example, if you have a contact form on your website, you might want to answer the question of how many of your total website visitors in a given month actually fill out your form. Your conversion rate can be calculated manually with the following formula:
Conversion rate = (conversions ÷ total audience) x 100
If your website had 1,000 visitors in December and 15 of them filled out your form, then your conversion rate would be 1.5%. You can apply this formula to any actionable behavior, such as booking an appointment, signing up for a demo, or clicking a button. Read Conversion rate: how to calculate, optimize, and avoid common mistakes for an excellent walk-through of this useful metric.
A low conversion rate could be an indicator that there are problems with the usability of your website, the message your content is conveying to a target audience, or the technical performance of your website. While it’s useful to be able to calculate conversion rate by hand, you will want to scale this so that you can see whether improvements you make in your local SEO are yielding a better conversion rate. Fortunately, there are multiple tools on the market to assist with this core task.
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