the age of, Zhang no longer manages the company’s daily operations but continues to shape its AI strategy. Known for his private nature, he once admitted that he lacked management skills and preferred analysing market trends over leading people.
His journey started in 2012 when he founded ByteDance in a small Beijing apartment. As a software engineer, he wanted to use big data and machine learning to personalise content for users. The idea came to him after noticing fewer people reading newspapers on the subway, realising that mobile phones would become the primary source of information. Zhang studied software engineering at Nankai University, where he repaired computers and built websites for extra income. After graduation, he briefly worked at Microsoft but left after six months, saying he was “bored.” Before launching ByteDance, he created a real estate platform
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