The Look Who Just Took Off Their Glasses Award for Hottest Glow Up: Zenith Chronomaster Sport Rainbow

The humble Zenith Chronomaster, one of the most historic and important chronographs in the industry, got a major makeover this year. While the model has long boasted impressive technical specs and historic contributions to the industry (Zenith introduced it as the first automatic chronograph in 1969), the brand has endeavored to make it look and feel genuinely luxurious over the past couple of years. In January, Zenith introduced a version with a full rainbow of gems around the bezel. This isn’t a one-off, either: Earlier this year, Zenith’s chief product officer Romain Marietta told me that the brand plans to shift more towards these higher-end pieces, alongside an expanded customization program for very important clients.